Job Title: SEO & Digital Marketing Specialist

Location: Fully Remote, Philippines

Rate: $5 - $7 per hour based on experience

Schedule: Monday to Friday, Eastern Standard Time

Job Type: Full-Time

About Us:
AbroadWorks is a fast growing global enterprise with established operations in the United States, India, and the Philippines. We specialize in providing both service-based solutions and advanced tech to help North American organizations in finding, onboarding, and managing global talent easily.

Our Offerings:

Global Staffing Services: Currently, the majority of our revenue is generated through our comprehensive global staffing services, which cater to the diverse needs of our clients.

Technology Solutions: Looking ahead, our strategic focus is to expand our footprint in the software sector, leveraging our technology to improve global human capital and talent management processes.

Job Description:

As an SEO & Digital Marketing Specialist, you will be responsible for maximizing organic traffic, Google Maps visibility, and inbound leads across all service areas. The ideal candidate will manage end-to-end SEO — from technical optimization, to Google Business Profile management, to content creation and local authority building.

Requirements:

Proven experience as an SEO & Digital Marketing Specialist, with a strong portfolio of successful campaigns.
3+ years proven experience with SEO, preferably in local/home services industries
Deep knowledge of Google Maps ranking factors and GBP optimization
Strong background in keyword research, on-page SEO, and content strategy
Familiarity with technical SEO and site auditing tools (Google Search Console, SEMrush, Ahrefs, Screaming Frog)
Experience building local citations and backlinks
Strong copywriting skills (blogs, service pages, GBP posts)
Data-driven, detail-oriented, and able to work independently

Key Responsibilities:

Optimize and manage multiple Google Business Profiles across all markets
Ensure categories, services, descriptions, hours, and photos are accurate and keyword-rich
Post weekly updates/offers on GBP to drive engagement
Generate and respond to reviews consistently (volume + keyword relevance)
Monitor GBP Insights to track visibility, calls, and directions
Conduct keyword research specific to each service (air ducts, chimneys, dryer vents, insulation, etc.) and service area (Dallas, San Antonio, Austin, etc.)
Create and optimize service pages (one per service) and location pages (one per city/area)
Apply on-page best practices: title tags, headers, meta descriptions, alt text, schema
Ensure internal linking structure supports local SEO and crawlability
Regularly update content to maintain rankings
Build a blog/content calendar with FAQ-based articles and seasonal content (ex: “Best time to clean your chimney”)
Write and publish customer-focused guides to capture organic traffic and educate homeowners
Repurpose content for use in Google Posts and social platforms
Monitor and improve site speed, Core Web Vitals, and mobile responsiveness
Ensure clean site structure, indexability, and fix crawl errors via Google Search Console
Manage sitemaps, robots.txt, redirects, and broken links
Build and maintain consistent NAP citations across major directories (Yelp, BBB, Angi, Houzz, etc.)
Acquire local backlinks through sponsorships, partnerships, press, and guest posts
Monitor online mentions and reputation management
Track traffic, keyword rankings, GBP performance, and conversions (calls, forms, booked jobs)
Report weekly and monthly performance to leadership team
Provide actionable recommendations for continuous growth

Successful candidates for this role are expected to possess the following attributes:

Must have excellent English communication skills.
Has the ability to complete projects in a timely manner and quickly adjust to changing circumstances and embrace new technologies, processes, or methods.
Great logical and verbal reasoning skills.
Exceptionally detail-oriented.
Exceptional problem-solving and information-processing skills.
Ability to think outside the box.
A great work ethic and interest in learning new concepts and growing with the job.
Ability to work both independently and as part of a team.
Must have their own work device (preferably a desktop or laptop) and a stable internet connection.
Must be comfortable with using a time-tracking software for payroll purposes.
Must be willing to undergo a background verification check during the final stages of the hiring process.

Successful candidates for this role will be rewarded with the following benefits:

A total of five paid vacation days per year (additional days can be taken unpaid).
A 5% raise per year guaranteed (additional raises or bonuses may be given for outstanding performance).
A paid 15-minute break for every 4 hours of work.
Healthcare benefits after 2 months of full-time work.

* Vacation days increase by 1 vacation day per year. I.e. after one year of work, the total paid vacation days on year 2 would be six, on year 3 seven, etc.

Our main focus is to build an energized and motivated workforce where our AbroadWorkers are happy and satisfied with their jobs and growth opportunities.

We are looking forward to making you a part of our team!

Thank you for your time and interest.